INTRODUCTION OFFER UNTIL 22 OCTOBER
697 EUR > 497 EUR
The training contains four hours of bite-sized video's with animations, divided over six modules:
- Module 1: Why Innovate?
- What is innovation and why should I care?
- Changing corporate skills and shifting culture
- Where innovation starts
- Module 2: Empathize & Validate
- Understanding your customers and users and where innovation could be most valuable
- Toolkit: stakeholder mapping; customer persona creation; understanding the current customer reality - customer journey mapping
- Defining the correct problem to solve
- Validating assumptions
- Interviewing customers
- Module 3: Ideate
- Creativity: the power of a serious approach
- What stops us in generating new ideas? The creative process – structure
- Ideation: effective brainstorming techniques in business
- Idea selection and prioritization
- Module 4: Prototype & Testing
- Customer journey mapping – what if?
- Prototyping & visualization methods
- Techniques and guidelines for successful application
- Testing your prototype – Planning and best practice
- Module 5: Build
- Creating a commercial proposition - Business Model Canvas
- Business Model Innovation
- Master the financial aspects of innovation by understanding how to measure your innovation practices and projects
- Module 6: Embedding Innovation
- Creating a culture for innovation
- Barriers to success – why do innovation functions fail
- Influencing others – bringing people into the process
This engaging online learning program will enable you to harness innovation for (non-)commercial and career-focused growth and success. It's a highly practical approach to innovating, taking you step by step through a design thinking process and innovation toolkit.
More information?
Download brochure >
